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‘You are more likely to summit Mount Everest than click on a banner ad’

Native advertising is the only way forward if publishers want to monetise their content, says Buzzfeed’s Jonathan Perelman

craig daniels‘s insight:

We might come up with a better phrase than “Native Advertising.” Complimentary Advertising, Synergistic Advertising, Camouflaged Advertising or maybe Relationship Advertising all would better explain this type of advertising.

To praphrase Jonathan Perelman of Buzzfeed, “Your readers are more likely to climb Mount Everest than to click on a baner ad, it’s time to change how you monetize your content pages.”

See on www.theguardian.com

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