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Sorry, but Celebrities Don’t Make Your Ad More Shareable

What do Bob Dylan, Ellen DeGeneres, Stephen Colbert, the Muppets, U2 and the cast of the ’90s sitcom Full House have in common? They all starred in Super Bowl commercials this year, and none of them came anywhere close to the top of the list when it came to sharing of the ads online.

See on www.adweek.com

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