“Turkish Airlines has taken a more emotional route, as seen in this beautifully shot spot via Lowe Istanbul, that really brings the airline back to its roots. The spot features four kids — who aren’t actors — from what appears to be a smally, dusty village in Turkey that will probably never get an airline that flies into it.”
I found this originally on Creativity-Online which is part of Adage and it struck me that more small businesses should be learning how to tug at the heart strings of their customers.
Not all small businesses can afford such an elaborate film as this one but creating short stories in 30 – 60 seconds is well within the grasp of even the smallest business.
Imagine a story that revolves around your products or services and create it… Let’s Go!
See on www.youtube.com