EVERYONE loves an underdog. And perhaps nowhere better than in business, where ideas are routinely rubbished only to have the entrepreneur forge on and make millions anyway.
Do you have an idea that seems too far out there? Build it and get it to market before someone beats you to it, better to fail than not do it at all…
When it comes to marketing and engaging with your customers the same advice is valid. If you keep putting off the work of engaging with your customers on you website someone else will do it.
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