The days of spamming your consumers with marketing messages and offers are over; today, it is all about persuasion. Enter integrated advertising.
Ok let’s get this straight right from the start, integrated advertising is not about the consumer it’s about selling stuff to the consumer with neatly placed advertising.
The consumer may like some of the integrated advertising and maybe some of the ads can be part of a good experience but when you come down to it the ads are just that, ads…
Many small businesses can benefit from Integrated Advertising on their websites and in other media promotions and it does pay to know what tools are available but I think agencies need to dial back the hyperbole.
If you’re a small business take what ad agencies say with a grain or two of salt and if you’re an agency show your customers some respect.
See on www.bizepic.com