Scoop.it

Despite the explosion in online analytics, marketers still don’t know what they’re doing

“We’re in the second decade of the advertising and marketing revolution brought on by the Internet, one that has ripped the heart out of the print media industry.”

“For how much digital marketing and advertising has changed, it still hasn’t delivered marketers — and may never deliver — the numbers that are most useful to their business.”

Source: pando.com

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