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$59,000 on Kickstarter to Make Potato Salad and counting

Last month, crowdfunding site Kickstarter loosened its strict(ish) guidelines for projects, allowing users to ask the internet to pay for basically anything that’s not illegal. So Zack Danger Brown was well within the rules when he asked for $10 to make potato salad, and his 1,700 backers didn’t violate the site’s terms by giving him $59,000 and counting.

Source: gawker.com

the success of this Kickstarter campaign is magnificent and we all can learn much from the why it’s successful…

Spend some time with the Potato Salad campaign and see if you can pick out the obvious and not so obvious things that make it successful…Anyone with a business or organization that hopes for success on the web can get a free course from dissecting this campaign.

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