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Why Long Form Content Marketing Works, And Why It Doesn’t

The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD – therefore, the only kind of marketing that can work must be concise, clear, and get its message across in 0.5 seconds or less. Otherwise, an advertiser risks losing the attention of his audience, right? Nonsense. Enter long form content marketing.

Source: www.forbes.com

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