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The Power Of Storytelling In Business

It might seem old-fashioned. But that’s what makes it so effective.

Source: blogs.hbr.org

Data, numbers and case studies are persuasive; but they do not inspire people to act.  This is exactly why storytelling is so powerful.  “Life happens in the narratives we tell one another”.

“A story can go where quantitative analysis is denied admission: our hearts.”

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