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The “Customer Obsession” Obsession: 3 Brands Who Get It

Building Relentless Relevance is tied to several critical must-haves, none more important than being obsessed with customer obsession. This is not a new trend and its not earth shattering, but what the old pros like General Mills, P&G, Nike ID, Mini-Cooper, Patagonia and Burberry are teaching us is that ceding […]

Source: www.forbes.com

How often have you heard, “it’s all about the customer?” most business owners know this but, most business owners don’t  embrace it on a consistent basis.

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