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Brand Simplicity vs. Our Innovation Complex

An exclusive interview on brand innovation with Siegel+Gale’s Global Director of Quantitative Insights, Rolf Wulfsberg, Ph.D.

Source: www.brandingmagazine.com

Everything falls out of favor and everything becomes new again. With our hyper-connected business-consumer marketing feeding frenzy it’s hard to know when something is in, when it’s out and when it’s poised to switch directions.  

And even this is new, though the speed of the it’s in – it’s out dimension certainly has changed.  Who knew?

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