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How Reebok got 8,000 percent growth on social media in 18 months

Reebok has seen rapid growth on social media by sticking to relationship building and not focusing on conversions. That’s meant whittling down channels and favoring quality over quantity, said head of social media Ben Blakesley, who has focused on finding innovative uses for Twitter and Instagram. That strategy has led to an 8,000 percent increase in engagement.

Sourced through Scoop.it from: digiday.com

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