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It’s Time for Us All to Ditch Spec Creative Pitches

Five years ago, we made an unconventional decision at Zulu Alpha Kilo. Despite being a startup with only a few clients at the time, we started saying no to free speculative creative work in new business pitches. It was a risky move for an agency in its infancy.

Sourced through Scoop.it from: www.adweek.com

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