## One area where most small businesses fall down is **DO-It Yourself (DIY) Marketing.** It seems that owners and managers lack the confidence that their product and service expertise is of high value. I find they are surprised when I share with them their customers want their knowledge, and are willing to go out of their way to get it.
Even if you’ve hired a marketing firm there are still plenty of things you can do that your marketer can’t duplicate.The first **DIY Marketing TIp** that stan
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